Advanced heart failure is a progressive, life-limiting illness associated with high levels of symptom burden, health care utilization, financial and existential distress for patients and caregivers. Early palliative care involvement has demonstrated benefits in all of these domains across a range of disease states and is associated with improved survival for patients with advanced cancer. However, overall rates of palliative care involvement remain low in the heart failure population. Seamless integration of palliative care concepts into heart failure care have been elusive, and highly productive collaborations between pallative care and cardiology services that avoid fragmentation of care have been the exception. This session will focus on novel ways of integrating palliative care throughout the trajectory of heart failure.