Yes — I would absolutely continue creating the “coming soon” promotional placeholder in the HFSA Learning Center for the upcoming seminar series. For a membership-benefit activity like the HFSA Heart Failure Seminar Series, it serves several important strategic purposes:
- Builds anticipation and awareness early
- Keeps the seminar visible inside the learning ecosystem
- Gives members a central destination to bookmark/share
- Creates continuity when the on-demand version replaces or updates the live activity
- Helps reinforce member value (“included with membership”)
- Gives non-members visibility into premium educational offerings